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Green Dot Corporation Names Brooke Norton Lais as Chief Marketing Officer
In this role, Ms. Lais will be responsible for creating innovative omnichannel marketing strategies that build and support the Green Dot, Walmart MoneyCard, GoBank and Green Dot Network brands, leading to increased awareness, preference and revenue generation. Reporting directly to the Chief Executive Officer, she will drive the vision for key functional areas including integrated marketing and strategy, design, production, consumer insights, social media, public relations, digital marketing, in-store marketing and customer relationship management.
"Brooke has been a dynamic and motivating leader for our marketing team
since she first joined us in 2011,” said
Prior to assuming this role, Ms. Lais served as Green Dot’s Vice President of Marketing , where she was responsible for spearheading the creation and execution of holistic national and retailer-specific marketing plans for Green Dot and Green Dot Network businesses, driving revenue growth and sustained margin enhancement. Ms. Lais joined Green Dot in 2011 as Marketing Director of Major Accounts, responsible for product development and marketing for private label brands, including all aspects of the Walmart Visa Gift Card business, and was soon promoted to her role as Vice President of Marketing.
Prior to Green Dot, she spent nearly a decade at The
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