NEWS HIGHLIGHTS:
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Previously in beta, GoBank™ (@GoBank)
is now generally available – anyone can open an account on the app from
the Apple App Store or at GoBank.com;
Update coming to Google
Play soon.
-
New retailers on board for promotional distribution include Barnes &
Noble College bookstores (in addition to previously announced Rite
Aid).
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National partnership formed with MetroPCS to distribute the GoBank
mobile application across MetroPCS’s compatible Android device
portfolio.
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Lifetime’s “Project Runway” will feature GoBank in its 12th
season, which premieres July 18.
Share it: Today @GoBank is Ready for the Masses: Award-Winning
Bank Account Now Available on Mobile Phones Nationwide #readytoGO
#gimmeGoBank
PASADENA, Calif.--(BUSINESS WIRE)--Jun. 25, 2013--
Ushering in the next generation of consumer banking, Green Dot
Corporation’s GoBank
(NYSE: GDOT) today announced it is open for general availability. Since
January, GoBank has been an invite-only service for beta members. A
GoBank account is an FDIC-insured bank account that is specially built
for the smartphone generation—designed from the ground up to be opened
and used on a mobile device.
Beginning today, anyone can sign up for GoBank on
the app for iPhone or iPod Touch (available for download from the Apple
App Store) or at GoBank.com (by
clicking or tapping ‘JOIN’). GoBank is one of the few banks that let
users sign up for an account right from a mobile app.
“Creating GoBank, the world’s first bank account designed to be used
entirely from a mobile device, has been a labor of passion for everyone
involved in the project. GoBank seeks to reinvent the traditional
checking account in two key ways. Firstly, GoBank is a feat of
technology that brings traditional bank accounts into the era of the
app. Secondly, GoBank is a feat of consumerism that offers consumers a
wide array of features and services with fair, simple and transparent
pricing. We’re very proud of the product and are hopeful that consumers
will be attracted to GoBank’s high tech/low price proposition,” said
Steve Streit, founder and CEO of Green Dot Corporation (GoBank’s parent
company).
National Promotions
GoBank has formed a national partnership with MetroPCS
to distribute the GoBank mobile application across MetroPCS’s compatible
Android device portfolio.
Also, leading up to July 4, GoBank will begin in-store promotions for
GoBank. Rite
Aid promotions are the first to launch, shortly followed by Barnes
& Noble College bookstores and other previously announced
retailers. Store partners will feature information on GoBank that
includes an offer for a free custom GoBank debit card with the member’s
choice of photo (a $9 value).
Digital Distribution and Marketing
To generate high-impact consumer buzz, GoBank will also be featured as
the official financial sponsor on the upcoming 12th season of
Lifetime’s “Project
Runway,” premiering
July 18. Throughout the season, contestants will utilize GoBank
accounts showcasing the slide for balance feature, Fortune Teller, debit
cards and person-to-person money transfers.
Additionally, GoBank will be digitally distributed by a number of
companies, including WePay, Check, Tango
Card and Rewardable.
GoBank’s Stand-out Features
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Massive ATM Network: With one tap, members can locate
fee-free ATMs in their immediate area among the GoBank network of more
than 42,000 locations nationwide.
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We Work for Tips: GoBank puts the power in the hands of
its members, offering a “pay what you want” model, where members can
elect to pay anywhere from $0 to $9 for their monthly membership fee
(like a monthly tip). GoBank members get all of the same account
features regardless of the amount they decide to pay GoBank every
month. The other fees on the account are limited to a 3% foreign
transaction fee, out-of-network ATM fees ($2.50 for a withdrawal and
$1 for a balance inquiry), and if the member wants to customize their
debit card or order a replacement custom card, it costs $9.
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No Overdraft or Penalty Fees: GoBank has no overdraft fees and
no minimum balance. The full overview of its simple fees can be found
at GoBank.com/NoWorries.
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Peek at Your Balance Without Logging In: The #1 reason a person
logs into their bank account is to check their balance. GoBank allows
members to use “Slide for Balance” on the app’s login screen to take
at peek at their available balance without logging in (members opt
into this feature).
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Advice on Spending from the Fortune Teller (TM): “Remember that
time you won the lottery? I don’t either.” This is a response a member
might see from GoBank’s Fortune Teller if they try to spend beyond
their budget. Fortune Teller cross-checks the price of an item with
the member’s integrated GoBank budget, and if they can’t afford it
they’ll be advised in real-time to pass on the purchase.
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Send Money Instantly: Members can instantly send money at
no charge via email or text message. If money is sent to a
non-GoBanker, the person has the option to open a GoBank account or
move the money out to PayPal.
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Quick Account Set-Up: Compared to typically long processes
associated with opening a traditional bank account, setting up a
GoBank account can take just minutes. This includes the time it takes
to create an optional custom Visa debit card with a member’s own photo.
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Check / Payroll Deposit: GoBank has a variety of ways to
deposit money into the account. Members can deposit checks by snapping
a photo through the app. Direct deposit is available for paychecks,
federal benefits or tax returns.
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Adding Cash: GoBank members can add cash to their account
at over
3,900 locations nationwide, by swiping their debit card.
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Mobile Checkbook and Bill Pay: Members can pay any company
or any person online or on their phone, and GoBank will mail a paper
check to any recipient that doesn’t accept e-payments.
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Money Vault: The Money Vault is an integrated bank
account, with deposits insured by the FDIC, where members can easily
put money away for savings. In real time, members can move money in
and out for free.
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Robust Account Alerts: Members can fine-tune a wide range of
notifications about their money to fit their needs – with alerts about
specific transactions, as well as overall account updates.
Watch this
video for a look at some of GoBank’s most popular features.
About GoBank
GoBank is the award-winning new bank account made to be used on your
mobile phone, with no overdraft or penalty fees ever. With GoBank,
members have full access and control of their money from their iPhone,
iPod Touch or Android device, and can withdraw cash from more than
42,000 fee-free ATMs in the U.S. People can sign up for a GoBank account
at GoBank.com and
via app from the Apple
App Store and Google
Play. In March, GoBank was named a Gold Winner for 2013 PYMNTS Innovator
Awards. For more information about GoBank, visit http://GoBank.com. You
can also visit http://facebook.com/GoBankUS or http://twitter.com/GoBank.
GoBank is a brand and trademark of Green Dot Bank, Member FDIC, which
also operates under the brands Green Dot Bank and Bonneville Bank.
Deposits under any of these trade names are deposits with a single
FDIC-insured bank, Green Dot Bank, and are aggregated for deposit
insurance coverage. ©2013 Green Dot Bank. All rights reserved.
About Green Dot Corporation
Green Dot Corporation is a publicly traded bank holding company with a
mission to reinvent personal banking for the masses. Its products and
brands include Green Dot brand reloadable prepaid debit cards, The Green
Dot Reload Network, the Green Dot MoneyPak and GoBank. The Company’s
prepaid products and services are available in more than 60,000 retail
stores nationwide and online at Greendot.com.
The company is headquartered in Pasadena, Calif. with technology offices
in Mountain View, Calif. and Westlake Village, Calif. and its bank
subsidiary, Green Dot Bank, located in Provo, Utah.
Source: Green Dot Corporation
Press Relations for GoBank
Quinn Daly, 310-600-8005
press@gobank.com