For the First Time, Season 12 of Lifetime’s Emmy Nominated Show
Requires Designers to Manage Season-Long Budget Using GoBank Mobile
Account
Share It: Using @GoBank app & debit cards, @ProjectRunway
designers manage their OWN $4K budgets this season, no cash envelopes! http://bit.ly/12MDjly
SAN FRANCISCO--(BUSINESS WIRE)--Jul. 19, 2013--
In the season 12 premiere episode, which aired last night, Lifetime’s Project
Runway added a new creative element to the show, as it was revealed
designers now have the responsibility of managing a full-season budget.
This will be done using GoBank,
the FDIC-insured bank account that is designed from the ground up to be
opened and used on a mobile device. This is the first financial
integration ever for the long- running series. Throughout the season,
contestants will utilize GoBank
accounts to make and track purchases, as well as manage spending.
This year’s winning designer will be awarded $150,000 from GoBank to
launch his/her own line.
Up, up and away! The winner of last night's challenge in the season premiere of Project Runway stole the look with this parachute design. (Photo: Lifetime)
“The GoBank integration aligns perfectly for the new creative direction
of this season,” said Lance Still, executive vice president of
Integrations for The Weinstein Company. “Fashion is an art, but it’s
also a business. This year, we are providing designers with a budget
upfront and they must decide how much to spend for each challenge.”
In previous seasons, designers have been given an envelope of cash for
each individual challenge. As a twist in season 12, GoBank provided
designers with $4,000 to manage throughout their time on the show.
Contestants will use their GoBank
account and debit card in every episode, as well as budgeting
features such as the Money Vault (to set money aside) and the Fortune
Teller (to determine if they have enough money to make a purchase) to
determine if they have enough money in their account to make a purchase
during each challenge.
“Project Runway teaches designers the skills they need to launch their
own collections. Part of that is managing your business expenses,” said
Sharon Pope, chief marketing officer at Green Dot Corporation, the
parent company of GoBank. “We couldn’t be more excited to help
contestants spend wisely and create a winning look to build their
career.”
Project Runway takes fashion to the next level as designers test
their fashion design and budgeting skills each week. In each episode,
the contestants will be tasked to create a budget and spend
conservatively for each challenge while still ensuring their garments
stand out on the runway. Contestants will be able to work
collaboratively to pool money together, and use the GoBank app to
instantly send money to each other.
Project Runway airs Thursday at 9pm ET/PT on Lifetime (check
local listings).
About GoBank
GoBank
is a brand of Green Dot Bank, Member FDIC. GoBank is the first bank
account designed from scratch to be opened and used on a mobile device.
With GoBank, members have full access and control of their money from
their iPhone, iPod Touch or Android device, and can withdraw cash from
more than 40,000 fee-free ATMs in the U.S. For more information about
GoBank or to request a membership invitation, visit http://gobank.com.
You can also visit http://facebook.com/GoBankUS
or http://twitter.com/GoBank.
About Green Dot Corporation
Green Dot Corporation (NYSE: GDOT) is a publicly traded bank holding
company with a mission to reinvent personal banking for the masses. Its
products and brands include Green Dot brand reloadable prepaid debit
cards, The Green Dot Reload Network, the Green Dot MoneyPak and GoBank.
The company is headquartered in Pasadena, Calif. with technology offices
in Mountain View, Calif. and Westlake Village, Calif. and its bank
subsidiary, Green Dot Bank, located in Provo, Utah.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130719005150/en/
Source: Green Dot Corporation
Press Relations for GoBank
Quinn Daly, 323-800-1925
press@gobank.com
