Launch of “Reload @ the Register”™ Makes Reloading Faster and Easier and more Intuitive
“We expect Reload @ the Register, powered by Green Dot, will be a big
win for all stakeholders in the prepaid card reload value chain,” said
As the name implies, “Reload @ the Register” lets prepaid cardholders simply go to the register at any participating retailer to conduct their cash reload transaction. The cashier collects the cash from the consumer that he or she wishes to reload to their prepaid card along with any applicable reload fee and swipes the customer’s prepaid card through the retailer’s existing POS card terminal. The retailer’s terminal is connected to Green Dot’s data processing center where Green Dot is able to see the transaction in real-time. This real-time transaction method allows Green Dot to immediately credit reloaded funds to the customer’s card account without any further action required by the customer or the retailer. By comparison, the “paper chit method” of reloading requires the chit to be in-stock at the retailer and requires the customer to “load the chit” with cash and then go online or make a phone call to have the money on the chit transferred to their prepaid card.
“Over the long term, we expect our Green Dot Network to achieve higher reload transaction volumes given the simplicity and elegance of the Reload @ the Register consumer process, while saving Green Dot a significant amount of time and money required for the printing, distribution and merchandising of paper reload chits at more than 90,000 retailer location. Furthermore, the adoption of Green Dot’s SwIT technology by our major retail partners provides us opportunities to develop a myriad of new cash acceptance use cases for customers and retailers beyond prepaid card reloading that can help expand the market opportunity for Green Dot and our retail partners.”
The Green Dot Reload Network was invented in 2002 as the prepaid
industry’s first cash reload service. Today, The Green Dot Network is
America’s leading reload network used by all
“Green Dot invented the prepaid card reload network twelve years ago and
we’re deeply committed to its continued evolution, growth and success,”
said
Forward-Looking Statements
This press release contains forward-looking statements, which are
subject to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These statements include, among other
things, statements regarding the impact of Reload @ the Register on
reload transaction volumes, potential innovations and other future
events that involve risks and uncertainties. Actual results may differ
materially from those contained in the forward-looking statements
contained in this press release. The potential risks and uncertainties
that could cause actual results to differ from those projected include,
among other things, demand for the Company’s new and existing products
and services, market acceptance of Reload @ the Register as a substitute
for legacy products and other inherent uncertainties associated with new
product launches and unexpected challenges associated with integrating
systems and technologies with Green Dot’s distribution and support
partners. These and other risks are discussed in greater detail in the
Company's
About Green Dot
Source:
Investor Relations
Green Dot Corporation
Christopher Mammone,
626-765-2427
IR@greendot.com
or
Media
Relations
ICR for Green Dot Corporation
Brian Ruby,
203-682-8268
PR@greendot.com