PASADENA, Calif.--(BUSINESS WIRE)--Jun. 9, 2016--
Green Dot Corporation (NYSE: GDOT), a pro-consumer financial technology
innovator with a mission to reinvent personal banking for the masses,
today announced that it has named Brooke Norton Lais to the position of
Chief Marketing Officer.
In this role, Ms. Lais will be responsible for creating innovative
omnichannel marketing strategies that build and support the Green Dot,
Walmart MoneyCard, GoBank and Green Dot Network brands, leading to
increased awareness, preference and revenue generation. Reporting
directly to the Chief Executive Officer, she will drive the vision for
key functional areas including integrated marketing and strategy,
design, production, consumer insights, social media, public relations,
digital marketing, in-store marketing and customer relationship
management.
"Brooke has been a dynamic and motivating leader for our marketing team
since she first joined us in 2011,” said Steve Streit, Green Dot Founder
and Chief Executive Officer. “Through each successive promotion over the
years, Brooke has demonstrated an ability to absorb new challenges with
ease and intelligence while improving the performance of everything she
touches. Brooke is an outstanding executive and I am thrilled to have
her lead Green Dot's marketing division as our new Chief Marketing
Officer.”
Prior to assuming this role, Ms. Lais served as Green Dot’s Vice
President of Marketing , where she was responsible for spearheading the
creation and execution of holistic national and retailer-specific
marketing plans for Green Dot and Green Dot Network businesses, driving
revenue growth and sustained margin enhancement. Ms. Lais joined Green
Dot in 2011 as Marketing Director of Major Accounts, responsible for
product development and marketing for private label brands, including
all aspects of the Walmart Visa Gift Card business, and was soon
promoted to her role as Vice President of Marketing.
Prior to Green Dot, she spent nearly a decade at The Procter & Gamble
Company in Cincinnati, Ohio where she held North American and Global
brand management positions for leading billion-dollar brands such as
Pantene, Always, and Folgers. Ms. Lais has a bachelor’s degree from the
University of Notre Dame.
About Green Dot
Green Dot Corporation, along with its wholly owned subsidiary bank,
Green Dot Bank, is a pro-consumer financial technology innovator with a
mission to reinvent personal banking for the masses. Green Dot invented
the prepaid debit card industry and is the largest provider of
reloadable prepaid debit cards and cash reload processing services in
the United States. Green Dot is also a leader in mobile technology and
mobile banking with its award-winning GoBank mobile checking account.
Through its wholly owned subsidiary, TPG, Green Dot is additionally the
largest processor of tax refund disbursements in the U.S. Green Dot's
products and services are available to consumers through a large-scale
"branchless bank" distribution network of more than 100,000 U.S.
locations, including retailers, neighborhood financial service center
locations, and tax preparation offices, as well as online, in the
leading app stores and through leading online tax preparation providers.
Green Dot Corporation is headquartered in Pasadena, Calif., with
additional facilities throughout the United States and in Shanghai,
China.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160609005753/en/
Source: Green Dot Corporation
For Green Dot Corporation
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