New TV Spot Features a Catchy Theme Song Praising Merits of Green Dot Cards
The
TV spot introduces singer/songwriter, and former “The Voice”
contestant,
“The strategy behind this energetic and optimistic ad is to communicate
the Green Dot brand promise in a way that really sticks with consumers,”
said
Earlier this year, Green Dot was honored by consumer advocacy website, Cardhub.com, as the best prepaid card alternative to a checking account.¹
¹ Cardhub.com "Prepaid Cards Report 2012”
About Green Dot
Green Dot is a publicly traded bank holding company regulated by the
Board of Governors of the Federal Reserve System. The Company provides
widely distributed, low cost banking and payment solutions to a broad
base of U.S. consumers. Green Dot's products and services include its
market leading category of General Purpose Reloadable (GPR) prepaid
cards and its industry-leading cash transfer network which are available
directly to consumers online and through a network of approximately
60,000 retail stores nationwide where 95% of Americans shop. Green Dot
is headquartered in the greater
Source:
Investor Relations:
Christopher Mammone, 626-765-2427
or
Media
Relations:
Brian Ruby, 203-682-8268